How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025: A Response to Ramona Sukhraj’s blog -Why Humanizing Content Is Key to Connecting with Audiences
As a senior at the University of Tampa majoring in Marketing, I’ve had my fair share of experience with AI tools in content creation. With AI’s growing role in marketing and business, the ability to humanize AI-generated content has become crucial. HubSpot’s recent blog on AI content humanization got me thinking about how marketers can strike the perfect balance between leveraging AI’s capabilities and maintaining the authentic voice that our audience craves.
AI tools are undeniably powerful in generating content quickly and efficiently. From blog posts to social media updates, they offer a scalable solution that can save time and resources. However, as the blog pointed out, the magic happens when we humanize the AI output—making it sound less robotic and more relatable. The goal isn’t to replace the human touch but to enhance it. The true value comes when we combine the speed of AI with the empathy, creativity, and nuances that only a human can provide.
I especially resonated with the part about being specific with prompts. I hadn’t fully considered the idea of telling AI not only what you want but also what you don’t want before. When I write marketing copy, being clear about exclusions—like avoiding specific jargon or staying away from competitor mentions—could save time in the editing process. This not only ensures the content is aligned with the brand’s voice but also helps refine the quality, reducing the need for heavy revisions.
The emphasis on tone and personalization stood out to me the most. In my work, I’ve often struggled with making AI-generated content sound authentic. The idea that we can choose different tones, from friendly to luxury, in tools like Writesonic is a game-changer. It’s a reminder that while AI can get the words right, the voice must still be spot-on. It’s about aligning content with our brand’s persona while ensuring it resonates with real human emotions.
As the blog acknowledged, I do think these tools have limitations. For instance, the word limits and lack of deeper customizations in some tools can be frustrating when working with larger or more complex content. But as I tested out these tools myself, I realized that they excel in certain areas—like blog drafts or social media snippets—where quick turnaround time is key.
As we move forward in a world where AI continues to evolve, I believe the future of content creation will require a blend of the best of both worlds: the speed and efficiency of AI and the unique, personal touch that only we, as marketers, can bring. AI is a tool to enhance our creativity, not replace it. The more we can humanize AI-generated content, the more meaningful it will be for our audiences.
In the end, the human element is what connects with readers on an emotional level. So, while AI may provide us with the resources we need, it’s our responsibility to ensure the final content is something people will engage with, trust, and remember.