Why UTampa?
I have graduated with my Bachelor’s in Marketing at the University of Tampa’s Sykes College of Business in May 2025. I chose UTampa because of its reputation for excellence and AACSB Accreditation, which marks the highest global standards in business education. The curriculum offered a blend of practical skills and academic theory, with coursework in Digital Marketing, Branding and Promotion Strategies, Marketing Strategy, Digital Illustration and Arts, Writing for Online Marketing, and Digital Analytics. This was further supported by a strong foundation in management, entrepreneurship, accounting, statistics, and finance.
UT’s small class sizes allowed for personalized attention and mentorship from professors, enhancing my learning experience. The university’s emphasis on real-world application enabled me to apply classroom concepts to practical challenges. Beyond academics, student organization involvement allowed me to build leadership and teamwork skills. With Tampa’s vibrant business community and access to internships, these experiences prepared me for a successful career in marketing.
The University of Tampa ranks #14 among Regional Universities South and #37 in Best Value Schools, highlighting strong academics. 94% of graduates find employment or continue their education within six months.
The University of Tampa’s Sykes College of Business is one of the top 6% business schools worldwide, holding AACSB accreditation. This prestigious recognition signifies a commitment to excellence in business education.
The University of Tampa is featured in The Princeton Review’s 2025 “Best Colleges” for its exceptional academic programs. Known for its dynamic campus environment, UT offers valuable hands-on learning experiences.
Relevant Coursework
Digital Marketing
Marketing Research
Entrepreneurship
Global Marketing
The digital marketing course covered SEO, SEM, social media, and inbound/outbound strategies. I built a portfolio website using WordPress, integrated Google Analytics and Mailpoet Blogs, and gained skills in KPI analysis and data-driven strategy. I also earned HubSpot and Google Analytics certifications, enhancing my proficiency with digital marketing tools.
The marketing research course taught me to identify information needs and turn them into actionable insights. I gained experience with survey design using Qualtrics and data analysis using SPSS, Excel, and Tableau. I conducted frequency, correlation, regression, and t-test analyses, enhancing my ability to interpret data and support marketing decisions.
The entrepreneurship course taught me to identify business opportunities and develop viable venture concepts. I gained experience in market research, business model development, and financial forecasting. The course emphasized problem-solving, strategic planning, and pitching ideas, enhancing my ability to create and present comprehensive business plans.
The global marketing course prepared me to navigate international markets by examining cultural, economic, and environmental differences. I learned to adapt product, price, promotion, and distribution strategies for diverse markets while gaining experience in international market research and analysis to develop effective global marketing strategies.
American Marketing Association
As a member of the University of Tampa’s AMA, I learned more about marketing through workshops, networking, and creative projects. I contributed to campaigns, collaborated with others to support our goals, and attended numerous speeches and presentations from professional marketers in the Tampa Bay area.
