About the Client
During the Spring 2025 semester at the University of Tampa, our Social Media Marketing class collaborated with PAINT Nail Bar Tampa, a fume-free, premium nail salon, to enhance its brand awareness and customer engagement. We aimed to increase followers and expand the customer base by developing marketing strategies aligned with PAINT’s brand identity and existing clientele.
As the team leader, I guided the group in brainstorming and independently creating content for Facebook and Instagram, utilizing the Cloud Campaign platform for scheduling and management. Once the scheduled posts go live, we will analyze performance metrics to assess their impact and refine our approach as needed. Below are the deliverables I provided to the client as part of this project.
Multimedia Content
Content #1: Informational
This video aims to position PAINT Nail Bar Tampa as a premium, health-conscious alternative to traditional nail salons. By highlighting the salon’s non-toxic products, hospital-grade sterilization, and safe-for-all polishes, the messaging appeals to health-conscious consumers, particularly expecting mothers and parents looking for a safe environment. This approach also aligns with the salon’s current customer base.
Key Strategies
- Differentiation: Emphasizing the salon’s commitment to non-toxic beauty and hygiene sets it apart from competitors
- Target Audience Alignment: Addressing parents and pregnant women directly helps capture a niche market that values wellness
- Product Education: Explaining the benefits of LED lamps, one-time-use tools, and chemical-free polish builds trust and credibility
- Call to Action: Encouraging bookings reinforces urgency and engagement
This video strengthens brand identity while driving awareness and conversions through authentic storytelling and value-driven marketing.
Content #2: ASMR
This video leverages ASMR’s growing popularity to create a soothing, immersive experience that highlights PAINT Nail Bar Tampa’s luxurious and relaxing atmosphere. By featuring the gentle sounds of the setup process and introducing the nail tech, the video makes the salon feel both high-end and approachable. The calming nature of ASMR content enhances viewer engagement while reinforcing PAINT’s reputation as a premium self-care destination.
Key Strategies
• Sensory Appeal: ASMR triggers relaxation, making PAINT stand out as a tranquil, spa-like retreat where clients can unwind
• Personal Connection: Featuring the nail tech adds a human element, making potential clients feel more comfortable and familiar with the staff
• Luxury Positioning: The meticulous setup process showcases PAINT’s commitment to cleanliness, precision, and high-quality service
By blending soothing ASMR elements with a personal introduction, this video reinforces PAINT Nail Bar Tampa’s commitment to relaxation, quality, and exceptional client care, making it an inviting space for those seeking both beauty and tranquility.
Analytics from January-May 2025:
Contributed to…
- Increase of account followers on Instagram by 98%
- Increase of account followers on Facebook by 72%
- Service revenue increase of 25%
- Product sales increase of 256%
- 21% Increase in 5 days from the influencer collaboration giveaway on Instagram
- Total Engagement 422%
Client proposals
RWI Slide Deck
Project Summary and Findings
The Real-World Integrations (RWI) assignment helps us explore emerging social media marketing trends to benefit our client. My research focuses on AI-driven marketing innovations, highlighting three key trends:
1. Predictive Analytics – AI forecasts consumer behavior, enabling real-time strategy adjustments
◦ Stat: AI-driven predictive models improve marketing efficiency by 30%
2. Generative AI for Content – AI tools like GPT-3 and DALL-E 3 streamline content creation
◦ Stat: 73% of marketers say AI-generated content boosts engagement
3. Hyper-Personalization – AI customizes customer interactions, increasing satisfaction.
◦ Stat: 80% of consumers are likelier to buy from brands using AI-driven personalization.
Why it Matters
This project sharpens our research, critical thinking, and presentation skills while applying AI-driven strategies to real-world marketing.
Takeaways
MKT 495 Takeaway Testimonials
- Gained hands-on experience applying marketing concepts to real business challenges, bridging classroom learning with practical application
- Developed stronger strategic thinking and problem-solving skills through collaboration, research, and client-based projects
- Improved my ability to work in a team and communicate professionally
- Learned how to integrate multiple areas of marketing—digital, branding, consumer behavior—into cohesive strategies
- Gained confidence in my ability to present and defend ideas, which will be essential in my future career
Class Client Takeaway Testimonials
- Learned how to manage and create content for social media platforms to maintain a consistent brand voice and aesthetic
- Gained experience analyzing performance metrics and discussing strategies to improve engagement
- Strengthened my time management and organizational skills by balancing campaign planning with other internship tasks
- Discovered the importance of aligning content with business goals and audience preferences
- Felt inspired working in a creative environment that values community and brand authenticity